Air Wick: the story continues

That title is somewhat misleading as it doesn't for now at least, I got an email back from someone at Air Wick telling me off for not contacting the right department (I did look for the marketing people when I sent the original message but without luck so it's not my fault). For anyone that cares what follows is the email with a picture as well as I refuse to post without at least one picture.

"Thank you for your email regarding the Airwick advertisements. We do not have any information regarding advertisements as we are the Consumer Relations department and are not involved in marketing decisions.

I have noted your request for information and have passed details of these comments to the relevant marketing team. Should they wish to disclose this information, they will contact you directly.

Thank you for your enquiry.

Kind Regards

Airwick"


you'll have to click for big on the picture if you care enough. and if I don't hear back after this I can only assume that they don't want to 'disclose' the information which would -obviously- lead me to believe some kind of conspiracy is going on, possibly that the rabbit family are nothing more than a bunch of polygons and don't need a back story at all because people who work in marketing are cold heartless types who would murder their own mother for a percentage increase in sales.

Edit: Sorry if anyone noticed the million edits I did to this post, I managed to mess up the formatting so much without noticing.

Bad Parents

I feel somewhat like I'm carrying on from my last post here but I'm not. Anyway, I don't watch much TV so maybe this ad has been around for a while, but an Advert is running for Air Wick (Similar to this one and these) in it a Rabbit explains to the viewer how the Air Wick thing makes her daily life so much easier and slightly less smelly while all around her, her family goes about their daily routine. I can only assume that she is demonstrating her role in the family as well, it just struck me as slightly unbalanced her husband (Boyfriend maybe? I'll have to contact Air Wick on that) spends a lot of his time running around looking after the children, seems like a nice guy for a rabbit parent to be fair, but all the while the Wife/Girlfriend Rabbit (I really should get an answer on which) Sits on her bum explaining the details of her new air freshener. I feel sorry for the kids who get hugged before bed by their Dad (or New Dad?) and then Mummy eventually comes up to read them a story... from the back of the box of a plug in scent.

(Email will be sent to Air Wick regarding the structure of the Rabbit family before the end of this day if I can't find an answer without contacting them so expect an rabbit related update at some point, personally I hope that they have written a great big back story including how one of the kids was adopted and won't know for another few adverts).

Edit: On the Air Wick website here her name is said as Mrs. Rabbit which would suggest she is married, but is that to her current partner or an old husband not yet divorced? hopefully answers are on the way.

Edit 23/2 : Initial responce from air wick, see next post.